Design & Marketing Essentials
for Small Businesses
Save a fortune and create amazing designs.You’ll never need to hire a graphic designer again!
On this course you will learn everything about design and marketing to be able to create great marketing material, which grabs your customer’s attention and grows your business.
Launches twice a year – next launch January 2022!
You owe it to your business to know more about design and marketing so you can do the everyday stuff better! This is an investment in your business and your team.
How your business shows-up, attracts and connects with your audience is critical for growth!
1st impressions count.
You might have a great product, you might have a great message but if you don’t have ‘great’ design – you won’t sell your stuff!
Invest in yourself, your team and your business with this course and be in control of how your business shows-up!
Design & Marketing Essentials for Small Businesses is the only course of its kind because it teaches you everything you need to know about how design and marketing helps you to grow your business – and it’s all in 1 place!
This online course not only takes you through the fundamentals of design and shows you how to create effective marketing material but also how to create engaging content to promote and grow your business, whilst saving time and money!
If you say "Yes that's me" to any of the points below - this masterclass is for you...
...you know you are in the right place!
Look What's Inside
Throughout this course you will be using Canva which is free and amazing online design programme - perfect for non-designers! The content of this course is designed to give you an in-depth understanding of design and marketing so you can do it yourself, take control and grow your business.
Week 1: Setting Goals and exploring Canva
This first week you’ll set yourself a goal to be able to create in the Implementation week during week 6. This could be a flyer, a series of branded social media posts or templates, produce your own branding style guide that makes it easier to ensure all your internal comms are consistently branded in future. You’ll be able to go through the Design Fundamentals using Canva (free bonus masterclass) to introduce yourself to this online design programme or brush up on your skills, as we will be using Canva to create your design and marketing materials throughout the course.
Week 2 Module 1: Design Theory
This module will set you up for success with the rest of the course, as you’ll learn the fundamental rules of design in more detail, what to do and – crucially – what NOT to do. So you’ll recognise what makes a good design and bad design, and how to make your designs look better. By the end of this module, you will have used Canva to produce great-looking graphics, know your brand style, fonts and colours for your business that you’ll be able to use straight away.
Week 3 Module 2: Business, Branding and Marketing
Building on the design theory you learned in module 1, you’ll learn how to apply it specifically to your business and make any refinements to your branding as necessary. You may already have a clear vision of what your business stands for – but times change, as do your customers’ habits. That’s why it’s good to review your business’s branding and messages to make sure these continue to resonate with your customers. By the end of this module you will have a complete set of brand guidelines, confirmed your values and goals with a business reference guide you can refer to when creating marketing materials for your business.
Week 4 Module 3: Design for Print
The next step is learning to design for print – your own business cards, flyers, leaflets, handouts or internal stationery etc. You’ll learn how to be consistent with your brand’s colours and fonts, so that people start recognising and engaging more with your brand and how it could ties in your marketing strategy. By the end of this module, you will have created a series of designs for print marketing materials, which you will be able to develop and adapt as you need them and learn how to send your design to print.co
Week 5 Module 4: Design for Web
In the final module you’ll use the skills and experience you gained in the previous modules to create designs for blog posts, social media posts, and social media pages. You’ll know how to optimise the design of your social media business pages, and how to produce the headers and branded graphics for your profiles. By the end of this module, you’ll have the ideas and the tools you need to fill up a content calendar and could have all your planned social media content for the next 3 months.
Week 6 Module 5: Implementation week
During the final week of the course, you’ll combine your understanding and new design skills and put everything you’ve learned into practice with me by your side to support. Your aim is to achieve the goal you set at the beginning of the course by creating and refining marketing material that you can use straight away to promote your business. You will be able to show off your designs in our last week’s Design Clinic, to celebrate your design journey and success on the course.
You’ll feel confident and excited about doubling down on your marketing efforts, as you’ll have far more clarity about your business, your brand and how to incorporate this into your marketing materials. AND you could have your very own content plan, branded templates or great flyer design ready to go off to print.
You’ll get ALL of this...
Next launch January 2022
You’ll get access to 1 module per week every Monday, except for the final Implementation Week, where you’ll spend the week consolidating your knowledge and skills, practising what you’ve learned and complete your design goal.
This saves you from overwhelm and the temptation to rush through the whole course in one sitting! When you focus on one module at a time, you spend more time practising each of your new design skills. I’ve found this is the best way for students to learn, and for me to give you the individual support you need along the way.
Your goal will be to complete the course with a set of effective marketing materials you feel proud of, which you can use immediately to promote your business.
...and you'll get 4 Bonus Modules
10 Day Money Back Guarantee
If you’re a small business owner and you’re committed to moving your marketing to the next level by designing your own professional-looking marketing materials, Design & Marketing Essentials teaches you EVERYTHING you need to know. Plus you’ll have support from me, your professional designer and qualified design teacher, during the course whenever you need it.
After 10 days of the course starting, you will have taken the Design Fundamentals Masterclass and have been introduced to the first module: Design Theory which gives you an insight into how and why design is important in your business to connect with your customers.
You’ll feel more confident knowing more about design, and you’ll be able to use Canva to create your first graphics.
However, if after 10 days you’re still feeling lost, and you’re not feeling confident and motivated to learn more, get in touch to show me what you’ve done so far. I will give you guidance to help you get back on track, and if you’re still not feeling satisfied, I will be happy to refund your course fee.
So this really is a risk-free investment for you!
Your Burning Questions Answered
Yes, I have made this course with beginners and non-designers in mind. It’s also ideal if you’ve dabbled in Canva or Publisher, but have not yet produced any designs that you like. Perhaps you think they’re not good enough, or don’t look like they are from your business. It’s not that you want to be a designer – you just want to know how to design things better
No, that’s the beauty of this course – you can use the free version of Canva throughout, which will allow you to do everything you want to do. There’s no need to pay a fortune for complicated programs like Adobe.
Realistically, if you spend half a day on each module, this will be enough time to watch each lesson once and create the designs.
But if you want to improve your design skills, then practice makes perfect. The more time you spend going back over the lessons and practising, the more familiar you’ll become with the tools and techniques, and the quicker and more confident you’ll become at creating designs that you and your customers will love.
And if you’re short of time one week, don’t worry. You have lifetime access to the course, so you can go through the modules any time you want. You’ll also have an implementation week at the end of the course to catch up on the modules from previous weeks, and ask any questions that come up along the way.
The Design & Marketing Essentials course costs just £397 for a short time only (the price will go up the next time I open enrolment).
If you were to pay me as a professional designer to create each of the following materials for you once, which you’ll be able to create yourself to a high standard by the end of the course, this would cost you more than £570:
Branding guidelines (£65), letterhead and business card (£135), 8 branded social media posts (£85.00), social media banner (£45), a flyer (£150), a poster (£90), a presentation slide deck (price varies).
The skills you learn on this course will mean you can create all of these marketing materials yourself without spending hours (or a fortune) on each one. So you’ll never have to hire a graphic designer again. This could end up saving you thousands of pounds.
Yes – you will have an understanding of what good and bad design is and have more confidence using Canva to be able to experiment and explore other techniques.
However Canva is just a programme and it will take time and practice as with any skill to get better and improve.
If you get stuck during the masterclass tutorial – join the Sarah Bates Design Facebook group and drop in a post in there using #askSarah, and then I can help you directly, or if it’s something I think the everyone may need help with, I will jump on Facebook Live to run through it.
Ultimately, if you want to make change happen in your business, you need to decide now if you’re committed to completing the course, so you can take your business and marketing to the next level with professional-looking designs you’ve created yourself.
People often give up on courses when they get stuck. With live weekly Design Clinics where you can ask questions and unlimited email access to me during the course, you’re guaranteed the support you need whenever you do get stuck. You can also get peer support in the private Facebook group, which is a great place to share your thoughts, pains and wins!
I know that life can get in the way and that unforeseen events can come up, and everything can get a bit overwhelming. That’s why I’ll be releasing one module each week, and you’ll have a week at the end to catch up on anything you need to.
As you’ll have lifetime access to this online course and be able to log in whenever you want, you’ll be able to access and refer back to the materials and modules anytime, from anywhere. This gives you the time and flexibility to learn in your own time.
I know you’ll finish this course. Because you know that by making this investment, you’re investing in yourself and in your business.
If you want to hire me or pay me a retainer to help with your design and marketing then give me a call and we can have a chat! Head over to my Sarah Bates Design website and you can take a look at the kind of designs and clients I have, read what I have to say and if we are a good fit – I’d love to hear from you.
But I honestly believe for the small every day stuff – the social media posts, email graphics, blog posts you can do this yourself within your business!
As with anything skills take practice to get better at them so keep practicing.
But if something is beyond your skill level, ten that’s ok and is why I offer The Design Solution so I can do the designs for you, work with you on getting the everyday stuff sorted, traing you and your staff if needed and being able to do the bigger stuff when needed.
This is my spcialism, this is where I am an expert and if getting me in to do the bigger stuff, like your logo or a rebrand, brochure or leaflet design then that’s great – please get in touch.
Ideally I like to work with my clients longer term, as I can really get to know your business and so the design bit gets easier and we get to work together on your business. and the whole process is more effective with better results!
If you do not value design and think it is just putting a photo and a bit of text together!
If you think you can learn this design and marketing stuff yourself without any professional help or input.
You are not prepared to put the ground work in and commit to developing your design awareness and skills!
If you don’t want to learn about design or marketing to help your business grow.
I can help to support you, guide you, teach you but I cannot make you do it, so you should come on this course because you need to understand more about this design stuff in order to make your marketing material more effective and to know how to make it look good!
And I am there to support you – your own designer on tap, to help you develop your skills and understanding whilst the course runs.
And I continue to support you in the general Sarah Bates Design Facebook group giveing feedback and support!
Change will only happen with effort.
This course runs twice a year, the next opportunity will be March 2022.
However the price of the course running in November 2021 is £397 and it’s at the lowest price, it will go up in 2022.
But as part of the alumni, you have life-time access to the course and so you can keep coming back and revisiting the modules.
Plus you get access to any updates as part of my commitment to you – so you have got nothing to loose!
First impressions count. In an image-bombarded world, you have to make sure your business ‘shows-up’ to engage our customers and attract potential leads and you can only do this if your marketing material looks good. Every business needs good design!
This course takes you through everything in design and marketing, so you or your team will have the underpinning knowledge and skills to be able to use design effectively to attract the right audience, produce professional looking graphics – with the support of me for 6 weeks!
If you are to get the most out of this course it will take a commitment from you to do it, show-up in the weekly Design Clinics, engage in the Facebook group but I promise you – if you do you will learn and grow and start designing like a pro!